Intentionally small, we offer a nimble approach to strategic services.


Working as an extension of your team, we are able to learn from in-house experts, as well as provide the objective perspectives needed to see past internal barriers to innovative solutions. We bring your team along for the research journey with the intention of deepening empathy and building advocacy for your customers.


Our Core Team


Leah McDougald


Leah's 15 years of design research experience and B.A. in Sociology provide her with a unique combination of breadth and depth. She has a knack for building rapport while conducting research and is able to translate the data in a way that builds empathy and inspires collaboration. Leah has spoken at SXSW, mentors local startups, and guest lectures at schools including AC4D and The Ohio State University.

Mackenzie Shaw A.JPG

Mackenzie Shaw

Sr. Director of Customer Experience & Strategy

Mackenzie is a strategist, researcher, design thinker and problem solver with over 15 years of experience. An Industrial Designer by degree (OSU ‘02), she has spent years observing and talking to people around the world to better understand their needs and desires. Throughout her time working from within corporate environments, Mackenzie has developed an expertise in leveraging the understanding of where business objectives and user needs intersect to influence priorities, align stakeholders and inspire the design of products & services.

Alexa Hanna

Alexa Hanna

Design Researcher

With a background in industrial design (CCAD, class of 2017) Alexa approaches everything she does with the eye of a product designer. Alexa was the CCAD ISDA Merit Award winner and holds four design patents. She has worked with a variety of clients including Abbott, Aramark, Mary Kay, and multiple startups.

Interested in joining our team? We have positions open! Contact us.